What we do
Reach families before they search.
We reach the adult son or daughter scrolling at night, before they even start looking for care. We target families near your home, the right age and the right area, and run the ads with your real photos and a simple message. This reaches families a website alone cannot reach.
Why it matters for your home
Most families wait until they are in a hurry.
By the time a family types "adult family home near me" into Google, they are already stressed, often after a fall or a hospital discharge, and they are calling whoever shows up first. A website catches them at that moment, but it cannot reach the people who have not started looking yet. Plenty of adult sons and daughters know a parent is slipping but have not begun the search. They are the families you never hear from.
Facebook and Instagram ads put your home in front of those people while they scroll in the evening. We show your real photos and a plain message to the right age group within a short drive of your home, so when the day comes that they do need a place, your home is the one they already remember. That is the group a website on its own cannot reach.
Because the son or daughter making the decision is on Facebook and Instagram long before they Google "care home," ads put your home in front of them early, so you reach more families and book tours sooner.
By the numbers
What you get
Concrete deliverables
A running ad system aimed at nearby families, set up and managed for you.
- Audience setup that targets families near your home, the right age and the right area.
- Ad creative from your photos with a simple, honest message about your home.
- A simple lead form so an interested family can reach you in a couple of taps.
- Budget guidance, where you fund the ad spend directly, usually a small daily amount.
- Ongoing management and tuning so the ads keep improving instead of going stale.
- Plain reporting so you can see what the ads are bringing in, without the jargon.
We did this for our own family's home, Serene Lynnwood, before offering it to anyone else. See the proof
Explore the rest